Best Practices for Consumer Products TV

Re-live and re-visit some of the most insightful and informative moments from the Best Practices for Consumer Products Conference.

Inside Under Armour’s Digital Transformation

Under Armour’s roots are in sports apparel, but now it is striving to become one of the largest Internet of Things companies in the world. Learn about this transformation from Paul Fipps, CIO and EVP of Global Operations at Under Armour, and how ASUG has played a role.

 

How Johnsonville Sausage Uses Data Analytics to Find Nuggets of Innovation

Hear from Ron Gilson, CIO at Johnsonville Sausage, about how data analytics play into his company’s digital strategy, and what benefits the organization has derived from digging deep into the data.

Cyber Security Best Practices for ASUG Members

Security expert Grant Sewell, Manager for Global Information Security Strategy at Scotts Miracle-Gro, discusses cyber security best practices and how to turn your security team from an “office of no” to an enabler of innovation.

How PepsiCo harnesses technology to understand the pulse of their consumers and their industry 

Deanna Jurgens, Regional VP, PepsiCo

Moderated by: Lori Mitchell-Keller, SVP & Global Head for Consumer Industries, SAP

Ido Leffler, Co-founder of YES TO, Keynotes at Best Practices for Consumer Products 2016 

Ido Leffler, Co-founder of YES TO, Keynotes at Best Practices for Consumer Products 2016 on the story behind how YES TO was launched in the US.

Grant Sewell, Manager, Global Information Security Strategy, Scotts Miracle-Gro 

Grant Sewell, Manager, Global Information Security Strategy at Scotts Miracle-Gro on tracking your data in the cloud, leveraging current investments, and why adopting the cloud does have a security cost.

Ferrara Candy Company’s IT Director, Mustafa Mustafa, speaks at #BP4CP 2016 

Ferrara Candy Company’s IT Director, Mustafa Mustafa, speaks at Best Practices for Consumer Products 2016 on the benefits of SAP BusinessObjects on SAP HANA.

 

2015 Keynote Spotlight

Digitizing Taste – Empowering the Network of Food To Meet Consumer Needs

Taste, is the primary answer to the food boredom issue, and it continues to be the most important driver of choice. With the explosion of options for analytics in support of Brand and Shopper Marketing and Product Development, along with the emergence the connected consumer behaviors, there is a clear opportunity to leverage a digital representation of taste in support of meeting consumer needs and enabling new avenues of profitable growth.


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